According to reports, effective content can turn things around for a business by converting one-time visitors into lifetime customers. But that’s not all that content writing does for a brand! Through effective content marketing, brands and top sites can build a positive image, build better relations with customers, and boost their sales in a short period.

Do you consider yourself a word-wizard who can create compelling content and encourage customers to try their products or services? If yes, then you’re good to go! However, if you aren’t confident in your content writing skills, here are some brilliant tips for effective content writing.

Scroll down, read, apply, and see your business thrive!

Create an Engaging Headline

Have you ever read a boring title and thought, ‘This whole piece will be a waste of time’? Dozens of people visit your website every day, but only some of them actually read the content you crafted. That seems like a massive waste of the content you’re creating; therefore, you have to ensure that as many people as possible are reading your content. But, how can you do that? The answer to this complicated problem is crafting engaging headlines.

Headlines are actually the first impression of every content piece on your website, and like every other first impression, this one counts too! But creating headlines is an art you need to master if you want people to love what you write.

According to a study, the best length for a perfect headline is 11 words or 65 characters. But length isn’t the only thing that matters. You can include words like ‘why you should’ or ‘you need to know’ in your headlines. The study further discusses how people are more likely to share headlines with instructional phrases like this on social media platforms. This is because people prefer reading valuable content that teaches them something.

Craft Interesting Intros

Imagine the reader clicking on your article, baited by the engaging headline, but leaving because the introduction couldn’t grasp their attention. We don’t want that to happen, do we? We know that first impressions attract people, but the second and third impressions actually make them stay! And its time to use this psychological concept in effective content writing. According to research, readers spend 57% of page-viewing time looking at things above the fold, aka the introduction paragraph.

In simple words, if your intro doesn’t grab the visitors' attention, they would simply head out and probably never return. This is alarming, but you can prevent it by crafting exciting intros.

But how do you do that? The best idea is to deliver what you promised in the headline instead of inserting useless words in the intro. For instance, if you’re still reading this article, the intro was a hit because you’re actually sticking around for more.

Focus On Your Target Audience

Who are you writing for? The customers or the audience that visit your website. If that’s the case, you should write content keeping your audience in mind. But aren’t you already doing that? No, as most content writers write for the readers, you need to write for a target audience, a small group of people you resolve to turn into longtime customers.

An example of this is writing two different articles termed ‘historical art’ and ‘historical art for women.’ The first one caters to a general audience, which you should never do! However, the other one specifies your target audience and encourages them to read your content article from the top to the bottom. Moreover, you should also narrow your topic down and make it as specific as possible. For example, the topic ‘writing’ is worse than the topic ‘content writing,’ which in turn is worse than the topic ‘content writing for businesses.’

Let Your Inner Word-Wizard Out

Writing simple, straight sentences might engage people trying to read a scientific research paper, but content writing for businesses doesn’t work like that. Interesting headlines and introductions might keep the audience on your website for a short time, but what happens when they scroll down and find that the rest of the content is plain boring. As a content writer, you might have heard people saying that a high readability score, good grammar, and simple sentences can keep the audience around, but the reality is far from that!

According to another research, content stories with a lower readability score and better wordplay performed better than content pieces with a high readability score. In simple words, creating engaging and compelling content is all about using specific words and tones your audience will understand and appreciate. Moreover, oversimplifying your content or using complicated words to sound smart will only make the audience lose interest quickly.

Create Your Own Brand Voice

Did you ever notice how the content of fashion brands like Gucci is different from the content on a website that sells laptops like Dell? This is because both of them have created a brand voice, and they follow the same brand outline in all their content. And this is what you should do too!

Determine key phrases and words that you’ll use or avoid in creating content for your business. Moreover, you should also decide on a tone (informal, formal, conversational) and stick to that. Nothing can damage a content website more than inconsistency.

Up Your Call-To-Action Game

Whether you’re writing a 2000-word blog or a 25-word social media story, it’s incomplete without a call-to-action or a CTA. If you’re writing for a business, you can ask your readers to try out your products or services. On the other hand, if you’re writing a piece without any brand involved, suggest them the best possible solutions to the problem you raised throughout the article.

Remember, your CTA is the dessert to your content piece; make it worth it!

Without effective content marketing, your competitors’ sites would steal your customers first and your sales after. At Bayise Tutor, we have a team of highly-experienced word-crafters and content marketers who’ll gladly transform your business’ website into a top online site.

Moreover, our top 10 online writers will draft content for you based on your business’ needs and target audience. Reach out to us to learn more about the best platform for content writing.