11 Tips For Writing SEO-friendly Content
Podcast 19-07-2022

A happy woman working in an office

To stay ahead of the competition in the digital era, businesses have now started to spend 26 percent of their marketing budget on online content marketing. In times such as this, upskilling (and upselling) yourself as a competent content and copywriter for online marketing can be a great way to earn a living.

But it isn’t easy being a content writer who can quickly churn out well-written, SEO-friendly content every time. It takes time, effort, and constant learning to excel in this thriving but highly competitive career path.

In case you’re just venturing out as a content and copywriter, you may be on the lookout for online courses to help you through it. But first, it’s a great idea to read this blog and buckle up for what lies ahead!

Want to ace the art of SEO-friendly content? Here’s how to do it!

What is SEO-Friendly Content?

First, let’s answer the most important question. You may hear everyone telling you about the importance of SEO-friendly content. But before you pursue this talent, learn what it is in actuality.

SEO-friendly content refers to Search Engine Optimized and friendly content that’s easily readable, detectable, and navigable by search engines such as Google. As Google boasts over a 90 percent share in the global content market, most businesses seek to create content optimized for Google’s search engine.

Why Do You Need It?

But wait a minute! Why do you need to have SEO-friendly content on your business website? Or why should you focus on providing SEO-friendly content to your clients as a content and copywriting service provider? Here’s the answer to that:

  1. It will help you increase traffic to your website
  2. It will boost your credibility as a business or entity
  3. It will generate more sales or customers for your business
  4. It will land you at the top of SERP, thus improving your domain authority and credibility (again!)

Person searching on Google

How to Write SEO-Friendly Content?

Want to ace your content writing game? Add these tips to your list!

Start with the Keywords

The most important thing for search engine optimization is the keyword. Keywords are the most searched, relevant phrases or words that help your business increase its chances of landing at the top of SERP and thus increase traffic to your website.

A search engine such as Google will read your content through its bots and categorize your website based on keyword usage. The more relevant keywords you have, the higher chances of Google detecting you and taking you to the top of search results. Here’s what you should know when finding keywords for your content:

  • Search for keyword density
  • Identify search intent
  • Don’t stuff keywords in the content
  • Go with long-tail keywords

Be Smart with the Title

Next up, write a catchy title that’s attention-grabbing and informative at the same time. For example, if your top-most keyword is IT certification training, you can come up with a title that says, “How to acquire an IT certification training from home?”

Make a Good URL

URLs are often overlooked and paid less attention to. But URLs are important both for the users and the search engine bots looking to detect your content as relevant to the search. Opt for URLs containing keywords and limit your URLs to 3-5 words.

 Person typing on a laptop

Optimize Content Length

Most short-form web content is around 300-500 words. However, these days long-form, descriptive articles are preferred by businesses due to their higher value in the eyes of Google. Conduct a competitor analysis on Google to learn about the optimum length in your niche and churn out content up to 2000 words.

Optimize the Meta Tags

Meta tags and descriptors go below the title in the SERP. An optimized Meta tag that contains at least one keyword offers relevant information from the page and invites the reader to the page is sure to do wonders to your content.

Pay Attention to Image Optimization

As a reader, you will only see the images when you go to a website. However, for search engines, optimized text for the images is of utmost importance. It helps them read the images and load the results when people search for relevant keywords.

For example, if you’re writing for an online tutoring service, an image with Alt-Text: A student with a tutor on the laptop will help you appear in the results when someone’s searching for an online tutoring service near me.  

Make Sure to Use Sub-Heads

Gone are the days of keyword-stuffed, long, and monotonous content that hardly had full stops. Now, to make your content both SEO and reader-friendly, you must structure your content. This means that you should add pointers, add sub-heads, and not write long and boring paragraphs.

 Person using a mobile phone

Internal and External Linking

Experts vouch for external and internal linking to improve the SEO ranking. While writing SEO-friendly content, make sure to hyperlink your text to industry-related authority websites. This will tell Google that you’re a credible website sourcing information from other high DA sites. It will also tell the users that you have spent time researching the content.

Mobile-Friendly Content

Google has started to penalize the businesses that don’t offer mobile-optimized content. This is because 56 percent of search engine readers are using mobile devices. It’s essential for you to make mobile-friendly content that’s easily readable across all devices.

Don’t Forget the Readers

Lastly, don’t forget the element of a conversational tone. Remember, you’re working on SEO for the bots, but the content is for the readers. So research well, opt for simple words, and write in an engaging style to land more readers on your content page. And don’t stuff the keywords for the sake of the search engine!

Emphasize the CTA

CTA, call-to-action, is the last part of the content that includes a conclusion and invites the reader to a service.

And in case you’re looking to start a career in online marketing, you can contact us at Bayise Tutors. We have a wide range of online certifications and training programs for students of all levels. Connect with our online platform to enroll yourself in IT, writing, and language programs.